A cheeky label for a natural wine bottle.

When navigating the aisles of a grocery store, how often are you influenced by the aesthetic of a package’s design? The branding? Their choice of fonts or colors? As a self-described branding nerd, my answer is always. I find myself constantly snapping photos of unique cartons of milk, packages of hot sauce, and– as of lately– bottles of wine. Branding in the food and beverage industry especially piques my interest, so I decided to challenge myself by creating packaging for a hypothetical wine brand. Santé (meaning “cheers” or “to health”) was concepted around the principle of playfulness, inspired by my love for cartoons and silly grocery store strolls.

Logo and Package Designer