Getting online customers to go with Goodyear.

As a member of the Experience Design team at Digitas, my team and I worked together to revamp the e-commerce experience and visual design of Goodyear.com and its subsidiaries. We designed a total of seven websites for five different brands and produced one extensive design system for Goodyear.com. By improving the website’s interface from both a visual and user experience standpoint, our new designs resulted in an 18% increase in online conversion rates and a 13% increase in online tire sales.

Experience Designer
goodyear.com, goodyearautoservice.com, justtires.com, coopertire.com, coopertrucktires.com, mastercrafttires.com, roadmastertires.com